Nuevo is a brand consultancy for businesses ready to stop playing small.
We don’t make things to win awards (though we’ve got some).
We build brands that move the needle, and your people.
We’re here to extract what makes you uncopyable and build a brand system that aligns your team, attracts the right clients, and gives you the confidence to scale.
Beige isn’t brave.
Branding shouldn’t blend in.
We’re especially good at…
✸ Navigating complexity — family businesses, mergers, growing pains
✸ Cutting through noise and naming the real problem
✸ Turning messy, misaligned teams into brand believers
We work best with established businesses, ambitious founders, and growing teams who want a brand they can actually lead with.
Naoma Serna-Zahn
Principal
Part brand therapist, part business whisperer.
Naoma re-architects how people see themselves and their businesses. She’s the sharp mind behind Nuevo’s approach and the voice reminding clients that clarity trumps clever every time.
Born in Mexico, raised on big dreams and bold ideas, Naoma blends deep strategic thinking with a global lens and a design background that never settles. Whether she’s leading a client through a brand sprint, reworking your messaging mid-meeting, or riffing on stage about blah branding, she brings clarity, guts, and a little bit of mischief to every room she walks into.
If she’s not on a call, she’s probably chasing her kid, booking a flight, or rethinking your business model over a mezcal.
Clint Williams
Client Strategy Manager
The client whisperer.
Clint is the connective tissue between ideas and action. With a background that spans design, business development, and creative direction, he brings structure without slowing the spark.
He’s the calm in the storm when projects get messy, the one making sure every brand decision connects back to business goals — not just vibes. Clients trust him because he listens like a coach, thinks like a strategist, and manages like a pro.
Big picture? Always.
Tiny detail? Already caught it.
Brenda Chavez
Senior Brand Designer
Design Sunshine with a strategic streak
Brenda brings the fun — but makes it intentional. Based in Mérida, México, she’s the heartbeat of our visual work: joyful, human, and unmissable.
Whether she’s crafting a color system, illustrating custom iconography, or designing a brand that makes people do a double take, Brenda infuses every detail with personality and purpose.
Her superpower? Making brands feel alive — and aligned.
Known for: deep playlists, sharp eyes, and color palettes that make the algorithm jealous.
Alicia Northern
Project Manager
The glue. The calendar keeper.
With 20 years of experience in design and brand-building, Alicia brings a rare combo of creative empathy and get-it-done precision. She ran her own web design business for years, specializing in work that helped therapists and mission-driven founders create spaces of belonging online.
Her approach is rooted in real conversation and deep listening. She’s here to keep projects moving, teams clear, and clients feeling seen — not steamrolled.
She’s also the one gently reminding everyone that brand work, at its best, is about making people feel something real.
The Why
Nuevo is the rebellion against blah branding.
In a sea of sameness, we help you build something people actually remember.
Not by being loud for the sake of it; but by being clear and strategic.
The Manifesto
We believe in:
Being the game-changer
Following the rabbit hole
Trusting our gut
Making it fun
Seeking the real problem
Letting go when it’s time
Being curious
Ready to build a brand that actually works?
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