We cannot recommend Naoma and her team, Nuevo, enough!

As a commercial real estate development firm, we engaged Nuevo to help us refine our brand identity and positioning as we continue to expand our portfolio and market presence.

Naoma and her team took the time to learn our business, our markets, and our long-term goals before crafting a brand strategy that truly reflects who we are and where we are headed.

From messaging to visual identity, every element was thoughtfully designed to strengthen our position in the marketplace.

The process was collaborative, efficient, and executed with impressive attention to detail.

We highly recommend Nuevo to any organization seeking a strategic partner who can deliver not only strong creative work but also a clear understanding of business objectives and long-term brand growth.

— T. Ward, Principal at Medallion

I’m thrilled to recommend Naoma Serna. Working with her has truly shifted how I think about brand, identity, and what makes a business not just seen, but remembered. From our first conversations, Naoma brought clarity, creativity, and a rare kind of insight into what makes ECI unique.

She challenged us to dig deeper: What are our core values? Who are we really talking to? What do we want people to feel when they see our brand? Those questions, under her guidance, moved our branding from something that looked nice into something that feels meaningful.

Her design sense is strong, but what sets Naoma apart is how she bridges strategy and aesthetics. She doesn’t just create something that looks good; she ensures it aligns with messaging, legacy, audience expectations, and long-term goals.

If you’re looking for someone who will help you elevate your brand, make every visual and word count, and still be a joy to collaborate with, Naoma is absolutely that person.

— A. Moore, Owner of ECI Insurancef

Nuevo led Visit Edmond through a branding process that gave us more than a new logo. We had the same look and feel for 30 years.

They helped us gather a group of Edmond leaders and asked hard questions. We talked and they listened. Nuevo took her feedback and crafted it into our mission and vision and target audiences.

After we reviewed this part, then they started designing. Our logo and tagline “a place to be connected” guide us every day.

We look back to our Brand statement and standards often and use it as our shield when we are pulled in too many directions.

Not only did we win a gold Addy for our new logo, it gives us confidence and insight into who we are and what we do and why!

— J. Thornton, Director of Tourism for Visit Edmond

We knew Nuevo was the right rebranding firm for us from our first introduction meeting with them. On that call, it was evident that they had already done their research about who our firm was and were able to pivot the conversation based on our answers to their exploratory questions.

It was clear that Nuevo was not in this to create the shiniest brand for their own portfolio, nor did they have a rigid process that didn’t allow for any flexibility.

Nuevo’s process from the beginning was always to fit what was best for our firm. The initial meetings with Nuevo in which our brand identity was discovered and explored was eye-opening for all of us in the room – we thought we knew who we were, but Nuevo refined it and shined a light on it in a way that brought a much-needed energy back into our minds as we considered our brand.

The strategy sessions were laid-back but well-organized and while we had fun, it also felt like a therapy of sorts as we figured out who we are and who we wanted to be as a brand. Naoma and her team set clear expectations and deliverables and managed their time with us well (and we aren’t typically easy to corral!).

When Nuevo presented our visual identity, we had no doubt they knew who we were, better than we knew ourselves. The visual identity clearly reflected our brand values and vision, in a way we never dreamed possible.

The result of their hard work on the front end, of discovering our brand values, vision, and archetypes, paid off in spades with our beautiful new visual identity. Furthermore, the strategy sessions that developed our platform helped us learn to speak and think about our brand in a much more cohesive and clear way than we would have been able to do without it.

Nuevo has the right recipe to create a masterpiece every time.

— J. Eagleson, Director of Marketing at ADG Blatt

Two years ago, Nuevo led a complete rebrand for my company, Factor — and I can confidently say it’s been a turning point for both my business and my life.

Since the rebrand, opportunities have been flowing in from every direction. It’s exciting, energizing, and honestly, beyond what I expected.

What sets Nuevo apart is more than just their creative talent. Their communication and collaboration were crystal clear from day one, making the process feel smooth and supported.

They didn’t just offer design — they brought strategic insight and tailored my brand to stand out to my ideal client. This wasn’t a cookie-cutter solution; it was thoughtful, intentional, and completely customized.

Working with Nuevo was one of the best business decisions I’ve made. The results speak for themselves.

—S. Naizer, Chief Financial Officer at Factor